Hailing from Detroit, Michigan, designer Kristina E. Taylor approaches the aesthetic of her line, Ettiket, with eclectic sophistication – of which closely mirrors her own personal style and quirkiness. Her mission is to “create beautiful pieces that make women feel beautiful…inside out”. The brand evokes unprecedented glamour and confidence as it offers a peerless fashion experience for the bold and dauntless.
With an upbringing in the austere environment of Catholic schools, etiquette and decorum were daily practices; however, Kristina’s free-spirited nature and sense of individuality could not be overlooked. As a child, Kristina created her own signature look by repurposing her clothes. From cutting hemlines to painting, stone washing, and bleaching, Kristina’s unorthodox approach to fashion conflicted with the wardrobe guidelines of private school. Conformity was not an option for the budding designer.
Kristina graduated Cum Laude in Fashion Design and Merchandising from Wayne State University and relocated to immerse herself in the fashion capital – The Big Apple. She continued her studies at the Fashion Institute of Technology while interning and freelancing with two of America’s most esteemed design houses – Anna Sui and J. Crew. The essential launch of Kristina’s career as a designer was at Ralph Lauren, where she honed her design skills and assisted in overseeing the development of the brand’s American Living collection; J.C. Penny’s largest brand launch to date.
Constant acclamation for her eccentric personal style and design efforts championed Kristina to launch a line of her own. Ettiket defines women’s ready-to-wear with bold prints and innovative textures infused into modern silhouettes. The clever utilization of color, mixed materials, and construction is patented in the designer’s collection and encapsulates a new sense of modernity.